Market Research, Analysis & Planning

Market Research, Analysis and Planning

Marketing pressures induce organisations to be more aggressive and increase their marketing budgets. This may not be the only and right solution however, and organisations may still find themselves with declining revenues, increasing customer churn, and reduction in brand value.

We believe that proper market research analysis and planning, where decisions are based on facts rather than intuition, and where customer requirements are constantly monitored to ensure that they are being met, will help the organisation reach new levels of performance.

Market intelligence activities offered include:

  • Market Studies
  • Surveys
  • Phone interviews
  • Face to face interviews
  • Focus groups
  • Mystery shopping
  • Data Analysis and interpretation